BBC’s The Apprentice finalist Rochelle Anthony to launch Spring/Summer at Midsummer Place


Premier shopping centre Midsummer Place is excited to announce its Spring/Summer 2023 campaign has been launched by local businesswoman and The Apprentice finalist Rochelle Anthony.

The centre, known for its fashion focus with brands like Zara, Michael Kors, Boss and Levi’s®, chose the glamorous icon to showcase some of the new season looks.

In her Instagram Reel, she explores all the luxury at Midsummer Place, from beauty to fashion to cars!

Rochelle’s reel will be followed by a month-long campaign of exclusive reveals, insights and inspiration for Spring/Summer trends from various retailers. From detailed denim to scarlet accessories, experts have selected the must-have looks for ’23 plus a host of local influencers will bring the looks to life in a series of video content, shared on the Midsummer Place socials.

Rochelle’s reel launches on Tuesday 28 March, she says: “I am so excited to be collaborating with Midsummer Place and showcasing my Spring/Summer fashion favourites with their shoppers. As a Milton Keynes local it was so important to me that I support my home and the businesses here. There are some gorgeous trends out this Spring and I can’t wait to share my top looks!”.

Kirsty McGiff, Marketing Manager at Midsummer Place said:” Congratulations to Rochelle. The whole team has been following her journey on The Apprentice and has loved celebrating a fellow Milton Keynes local! Midsummer Place will be packed with the very best of SS23 and we look forward to sharing these trends with our shoppers.”

Make sure to stay up-to-date with the latest fashion and trends at Midsummer Place here with a new trend to explore every week!

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