LUKE 1977 is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman and a working class hero. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, LUKE's taste envelopes all.
LUKE's ethos is to put a fashionable twist on any men's garment but without over designing to retain a cool, masculine look. The brand offers an exclusive look for an inclusive country - The United Kingdom of Luke.