In 2026, LUKE 1977 celebrates twenty-five years of bold ideas, sharp menswear and the kind of stubborn optimism that keeps a family business going long after the sensible people have gone home. A quarter century in, the brand remains true to its roots whilst refusing to stand still.
Built on family values and a culture that fights, laughs, and learns together, LUKE has weathered every shift in the industry without losing sight of what matters. The philosophy hasn't changed - strong value, creative edge, and a masculine, directional look. Always evolving. Always relevant.
As we mark this milestone, 2026 will bring a series of special releases - limited-edition products, exclusive collaborations, in-store events, and moments to celebrate the community that’s backed us from day one. This isn’t just about looking back; it’s about setting the tone for what comes next. Watch this space.
Don’t miss out on all the latest information on what’s happening at Midsummer Place, from events to offers and competitions, there’s always something happening. To keep up to date sign up to our newsletter or follow our social channels.