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Autumn Winter Style Challenge at Midsummer Place
This autumn, Midsummer Place celebrated the best season for fashion by hosting an exclusive influencer event to showcase the latest Autumn/Winter trends from our retailers here in Midsummer Place, Milton Keynes. The event was brought to life by some of our favourite local content creators.
We invited five talented local influencers to take part in a Style Challenge: Stacey Mina (one of our current Stylistas), Stephen Meeks (a former Stylista), Cheralyn, Sian, and Anisa.
Each creator was allocated a different retailer and tasked with piecing together an outfit or statement piece inspired by an autumnal trend.
With the support of Pret, Bloom Island, Søstrene Grene, and Victoria’s Secret, we transformed a section of the Boulevard into a beautifully autumnal scene, think warm tones, cosy textures, and all the Gilmore Girls vibes that perfectly captured the spirit of the season.
Take a look to see what our creators came up with:
Stacey Mina: Watch her video here
For the AW25 Influencer Event at Midsummer Place, Stacey was allocated Superdry to showcase the “Athletic Luxe” trend. She visited Superdry and explored the store to discover the perfect coordinating pieces and completed the look with a few of her own accessories.
Stephen Meeks: Watch his video here
Stephen was partnered with Luke1977 and given the “Urban Inspired” trend to style. Stephen explored the store to find the perfect statement pieces to capture the edgy, street-style vibe. Stephens video takes viewers behind the scenes of the day, from the autumnal event set-up and the reveal of his challenge envelope, to browsing and trying on outfits in Luke1977, before showcasing his final look in a cool, seasonal city setting.
Cheralyn: Watch her video here
After browsing through a wide range of options in-store, she selected a stylish burgundy hoodie, a versatile piece perfect for multiple occasions. She chose to style it for a cosy winter walk, showing how effortlessly sporty and chic can come together this season.
Sian: Watch her video here
Sian was allocated Hollister to showcase the “Chunky Knits” trend. After exploring the store and trying on a few cosy options, she fell in love with a statement knit poncho. Styled with her own accessories — plus a cinnamon bun and coffee in hand — it has become her ultimate go-to look for autumn.
Anisa: Watch her video here
Anisa was given Schuh and New Look to bring the “Statement Boots” trend to life. While exploring Schuh, she found herself drawn to a pair that truly reflected her personal style — the rainbow Converse. She then visited New Look to find the perfect complementary statement piece, finishing the look with her own accessories. The result? A bold, urban-inspired autumn outfit that perfectly captured her individuality.
The Autumn Winter Style Challenge at Midsummer Place perfectly captured the spirit of the season, bringing together creativity, community, and fashion in one inspiring event. Each influencer showcased their unique take on this year’s key trends — from cosy knits and sporty layers to bold statement pieces — highlighting the individuality and versatility of autumn style.
